• Customer Attraction/Engagement: If your website is gaining traction and traffic, it’s important to keep those potential customers. If they aren’t able to find what they are looking for, current information and relevant content, there is a good chance you’ll lose interest quickly. In order for your website to be the useful tool you want, you’ll need to ensure it is free from typos and grammar issues, has any and all information a customer could want, and looks engaging and consistent.
• Security: This is the single most important reason to keep website maintenance on your radar, particularly if your website is storing any form of customer information. We are here to ensure that you are installing regular software updates and security patches.
• Corporate Image: It’s becoming more and simple to create a website that looks well-designed and professional. There is an expectation for a professional website from professional companies. If your website doesn’t deliver on the promise of professionalism, your customers will often go elsewhere.
• Your Sanity: Your website is a very important element of your business. If it is up-to-date and running smoothly, it can be a valuable support and asset. If it is not in a good state, it can cost you dearly. Once you are behind on your maintenance needs, it can be quite the process to bring the website back up to speed. Sometimes, if your maintenance has been ignored for too long, it is easier just to scrap everything and rebuild from the scratch.

Do yourself and your business a favor by staying on top of your website. This will repay you with simple ease of mind.